Job Title: Brand Marketing Manager – Global

Reports to: Senior Brand Marketing Manager

Location: Hybrid (3 days encouraged, 2 required in London office, remaining days at home)

Contract Type: Full Time Permanent

Start Date: ASAP

 

Primary Purpose:

The INKEY List has grown incredibly fast in just 5 years and the next accelerated phase of growth requires disruptive and cohesive Marketing plans to drive it. This role plays a critical part in leading multi-functional team members to build powerful marketing activities that drive buzz and connection with our target audience.

You will own key launches and go-to-market plans, developing compelling global marketing campaigns that are maximised by working closely with all relevant departments internally and external agencies. They will develop disruptive integrated marketing campaigns from brief to execution that catch fire across our global markets.

Reporting into the Senior Brand Marketing Manager this role will work closely with the rest of the global marketing team as well as other functions including Brand Development, Creative, DTC and Trade Retailer Marketing.

 

Key Responsibilities:

Own marketing campaigns end to end, from conception to delivery, working closely with regional teams on their plans, ensuring effective global delivery – this will be required for both NPD go-to-market plans and activities to drive our coreCampaign planning meetings with all relevant departmentsBriefing and managing agenciesOwn associated marketing workstreams to support the sales and business objectives – (i.e. customer, product and seasonal nuances in region)Monitor competitive landscape with Brand Development partner to feed in competitor challenges and drive clear competitor differentiation with our brand activitiesWork with the Marketing, Trade Marketing and Commercial teams from each region and channel to shape commercially-driven plans to activate including instore/field activation needs are metWork with Paid Media lead and Media/Activation agency to shape disruptive global activation plansWork with the Social and Influencer teams on integrating organic channels into overall global planManage results against key KPIs (e.g., brand awareness, driving of key brand attributes, traffic driving and sales growth) and action on them as opportunities ariseManage with the Senior Brand Marketing Manager the department budget and ensure that we stay within allocated fundsAs project lead of campaigns, effective internal and external stakeholder management, budget management and excellent working relationships are key to this role

Key Skills:

Passion for Beauty and Beauty MarketingExcellent project management skillsExcellent relationship managementGood knowledge of social media platforms (working alongside, not owning)Ability to make informed decisions based on information availableStrong communication skillsGood financial acumenUnderstanding of what are relevant KPIs for a particular task and holding others accountable to themAgility and positive mindset and able to flex quickly and comfortable with dynamic changing environment

What we will give to you (our Company Benefits):

Hybrid workingPrivate Medical for ALL employees – Vitality Medical schemePart of the BCORP organisations25 days holiday plus bank holidaysBirthday day offCycle to work schemeElectric Car schemeTeam daysAllowance to use on our wonderful products each monthDog friendly office

The INKEY team

At The INKEY List we are a dynamic and enthusiastic team with huge ambition.

 

We make things happen (sometimes against the odds!) by thinking differently and being solution-led.

 

We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous.

 

We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions.

 

We are really proud of the culture and environment we have built in our business since our launch in 2018.

 

We stand for transparency, equality and fairness and live this through our brand and our team every day.

 

We are for everyone.