Beauty is changing, but who is ahead?
Launchmetrics is launching its inaugural beauty sector-focused summit – a day of panel conversations spotlighting what's truly driving beauty today. With growth cooling and beauty standards shifting, brands face a new pressure to earn trust, adapt fast and prove substance beyond the hype. In 5 insider conversations, an array of industry figureheads will come together to delve into the data, strategy and creativity powering beauty brand success, unpacking the following:
Data-backed insights across different beauty categories, channels and consumer segments – enabling sharper positioning and smarter investment decisions.
Exclusive understanding of beauty brand category evolution, with the ability to access brand performance benchmarks against key industry competitors
Future-proofed brand building, with a forward-looking view of what’s working now and what’s coming next for beauty brand performance
Panels:
The Beauty Growth Playbook
Spotlighting the data from our (then) freshly released beauty data brief, uncovering the landscape trajectory of product segments – helping beauty brands maximise ROI by uncovering growth opportunities.
The Retail Power Shift: Beauty Retail and the Consumer Today
Zooming in on snapshots of beauty retailer and online marketplace performance as featured in our retail report launching in October, there to maximise partner strategy by benchmarking how successful partner campaigns drive ROI.
Beauty, Unfiltered: Where Channel Strategy is Headed
A spotlight on beauty channel strategy, providing the why behind the what for those outperforming in beauty in particular. The thought right now is to focus on TikTok by deep diving into the voices/content that works on the platform and why – and ultimately support channel strategy through mapping the performance evolution of social channels today.
Product Power Plays: Building Brand Equity by Category
Helping beauty brands understand the importance of product categorisation performance to overall ROI – looking at product category trends to map the marketing strategies behind cult product followings.
Date: November 5th
Time: 4PM GMT | 5PM CET | 11AM EST
