Consumers are starting to pay as much attention as what is in their cosmetics as they do to what is in their food. As of 2022, almost one-third of UK consumers research the ingredients that are in their beauty products. Due to this, ingredient transparency is more vital than ever to a company’s success. Many organizations have introduced ingredient directories on their websites, or other resources to help consumers educate themselves on the products they are using. For inspiration and information about how to implement this with other brands, follow the links provided here.
