Take part in the Beauty Industry’s most exciting awards. Enter now to be in with a chance to be chosen as the Beauty Insiders’ top pick for the year. Before selecting the correct category for your product, please read the important information below that applies to all entries.


The entry fee per/product brand is dependent on when you submit your entry and whether you require an invoice.

1 DEC 2023 – 10 JAN 2024* £155 + VAT £180 + VAT**
10 JAN 2024 – 01 FEB 2024* £195 + VAT £220 + VAT**

*Entries close at 5pm
**Fees for entries requiring an invoice include an administration charge.


Each entry is reviewed by Circana against these criteria to ensure that they are entered into the correct category. Please note that:

  • If entering a product, your product’s primary use must be as a beauty product.
  • You are required to supply 100 full size products per product or brand category entered. By entering you are agreeing that our fulfilment partner can contact you to arrange these.
  • All products supplied must be compliant with relevant UK legislation. For more information on regulations including product claims and ingredient labelling, please click here
  • Your product must be available to purchase in store in the UK or via a UK website in GBP by 12th March 2024.
  • Only CEW members in the UK may enter products and brands into the Beauty Awards.
  • Brands may only have one entry per category.
  • New products are considered to be products launched within the last 2 years i.e. after 31st December 2021.
  • New product sizes, shade variations/extensions and the repackaging of existing products will not be deemed ‘new’ if the original product was launched prior to 1st January 2022.
  • Brands will be required to have one demonstrator present for each entry at the Product Demonstration Event on 12th March at the Business Design Centre from 4.30-7pm.
  • Please note, if a category does not meet the required number of entries to make it a viable category it may be combined with the Mass or Prestige counterpart for the overall category. This is at CEW’s discretion.


The following products will not be accepted for entry:

  • Limited edition products that are not retailed for the entire duration of the Beauty Awards
  • Product gift sets

To view each category and its description, please click here.