Positive Luxury is an organisation that offers ESG-related services to accelerate the sustainability efforts of the luxury industry. Their Butterfly Mark certification is a way for companies to show consumers that their brand meets rigorous sustainability standards.

“The Butterfly Mark certification is an independent, globally respected trust mark awarded to luxury brands, retailers and suppliers that meet the highest standards of verified ESG+ performance.”

Positive Luxury
Read more about what it means to have the Butterfly Mark!

Other Resources

Forbes on the Butterfly Mark

The launch of the Connected Butterfly Mark

Evening Standard on the Butterfly Mark

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