Created by Cruelty Free International, the Leaping Bunny Programme is the gold standard for brands looking to let customers know that animal testing was not involved in any part of product creation, including the manufacturing of ingredients.

At Cruelty Free International, we are passionate about helping business demonstrate its commitment to ending animal testing for the products we all use on a daily basis.

– Cruelty Free International

What is it?

Achieving Leaping Bunny Approval means that your brand/products do not have any connection to animal testing, with regular checks for compliance at all levels (including suppliers).

Why apply?

Along with telling consumers that you are dedicated to the protection of animals, you will also have access to resources provided by Cruelty Free International, such as technical support and independent audits.