Superdrug has launched its Superdrug TV series on YouTube as it invests in digital to stay connected with consumers during uncertain times. The new channel is part of the retailer’s focus on its digital and social media platforms, responding to consumers’ need for content that can react quickly to their needs in a year of ongoing changes due to the Covid-19 pandemic.
The Superdrug TV series hosted by KISS FM’s Daisy Maskell, launched this week, with a further two bumper episodes appearing before Christmas and then a calendar of weekly episodes each Tuesday throughout 2021. Each episode will be 15 minutes long, offering audiences a bite sized look at the hottest topics and beauty launches each week. Superdrug TV will offer audiences an exclusive behind the scenes look at Superdrug, access all areas at events and intimate interviews with celebrity and influencer favourites.
Created by The River Group, each episode will be sponsored by a particular brand. The Pilot episode was in association with Unilever’s Lifebuoy hygiene range.
Superdrug’s commercial director Simon Comins said:“We are so excited to be launching SuperdrugTV. Alongside digitalising Dare magazine and our social media channels, we are striving to provide our customers with free, easily accessible content during these unprecedented times. We hope SuperdrugTV will entertain and educate throughout 2021.”
The pilot episode features YouTuber, Nadine Baggott talking on her highly anticipated collaboration with Superdrug and an interview with Influencer and Author Louise Pentland.
To watch the first episode click here.