CEW UK has partnered with Breakout Beauty UK for the 2026 cohort
About Breakout Beauty UK
Breakout Beauty UK is a high-impact accelerator designed to discover and scale the next generation of UK beauty brands through retail access, commercial support, and industry-led expertise. Now in its second year, the programme selects 10 high-potential consumer beauty brands and takes them through a structured 10-week curriculum – delivering retail access, commercial mentorship, legal guidance, and a prize package with significant value.
The Breakout Beauty 2026 Grand Prize winner will receive a prize package worth over £500,000 – including a launch into 50 Boots stores with a full Gold marketing package, two mentoring sessions with senior Boots leaders, and a TikTok Shop prize package featuring dedicated platform support, creator matchmaking, reduced fees and fulfilment benefits.
The runner-up will receive a prize package worth over £350,000 – including a Boots.com launch with a Silver marketing package, two mentoring sessions with senior Boots leaders, and a TikTok Shop prize package to accelerate their growth on platform.
Why Founders Join
Breakout Beauty UK is designed around one core outcome: real commercial acceleration.
- Secure faster routes into retail and wholesale channels
- Refine brand and pricing strategy with industry experts
- Gain direct access to buyers and decision-makers
- Build credibility with investors and strategic partners
- Accelerate growth through structured, expert-led support
The 2026 cohort builds on a successful inaugural year that delivered retail listings, investment interest, and major brand growth across participating founders.
Industry Voices & Ambassadors
The Breakout Beauty UK 2026 programme is supported by some of the most influential voices in British beauty, including Sallie Berkerey, Managing Director of CEW UK; Oriele Frank, Co-founder of Elemis and CEW Board Member; Rochelle Humes, Founder & CEO of My Little Coco; and Grace Vernon, Head of Boots Ignite, Foresight & Trends at Boots UK, alongside other leading figures across the industry.
Are you ready to Breakout? Apply now for 2026
Applications for the Breakout Beauty UK 2026 cohort are now open until 15 June.
