CEW members from across the Beauty Industry and consumers across the UK have voted in the 2026 Beauty Awards. Thank you to all of the brands who took part this year, and congratulations to all of our winners.

Our 2026 winners are listed below, alphabetically and by category.
The ballot was reviewed and the finalists verified independently by EY.

AND THE WINNERS ARE…

AMAZON BEAUTY BREAKTHROUGH AWARD

The INKEY List – Glycolic Acid Exfoliating Body Stick

2026 CONSUMER CHOICE AWARDS – IN PARTNERSHIP WITH SUPERDRUG

In 2022 we introduced 12 NEW CEW CONSUMER CHOICE awards to the line-up for the Beauty Awards. These consumer-facing awards were introduced in response to demand and feedback from members and brands.
All entries from the member-voted awards were consolidated into 12 categories.

Best New Body Product

Sol de Janeiro – Rosa Charmosa Dewy Cream

Best New Sun or Self-Tan Product

St. Moriz – Advanced Moisturiser & Tanning Drops Duo

Best New Skin Product

Charlotte Tilbury – Charlotte’s NEW Magic Cream

Best New Hair Product

OLAPLEX – No. 3PLUS Complete Repair Treatment

Best New Electrical, Tool, Device or Accessory

Tangle Teezer – The Ultimate Detangler Extra Gentle – Eucalyptus

Best New Makeup Product

(Includes Best New Lip, Eye, Brow and Complexion products)

Benefit Cosmetics – Benetint Raspberry and Cherry Lip Tinted Lip Stain

Best New Wellbeing Product

Superdrug – Marine Collagen Unflavoured Powder

Best New Fragrance or Home Fragrance Product

Kylie Cosmetics – Cosmic Kylie Jenner 2.0

Beauty Icon

Charlotte Tilbury – Hollywood Flawless Filter

Best New Brand

Kay Beauty

Best Independent Brand

SOLSKIN

Best British Brand

Charlotte Tilbury

RESPONSIBLE BEAUTY AWARD – SPONSORED BY GIVAUDAN

RESPONSIBLE BEAUTY AWARD FOR EXCELLENCE

Weleda – Skin Food

RESPONSIBLE BEAUTY AWARD FOR INNOVATION

Infiniment Coty Paris – Encore Une Fois

CEW BEAUTY AWARDS – MEMBER VOTE

BEST NEW COMPLEXION PRODUCT – MASS

Morphe – Cheek Thrills Multi-Finish Face Trio

BEST NEW COMPLEXION PRODUCT – PRESTIGE

Ruby Hammer – Cheek Colour

BEST NEW EYE OR BROW PRODUCT – MASS

Glow For It – Lash Recharge

BEST NEW EYE OR BROW PRODUCT – PRESTIGE

Wonderskin – 1440 Longwear Eyeliner – Gold Mocha

BEST NEW LIP PRODUCT – MASS

Vaseline – Vaseline Gluta-Hya Lip Serum Gloss

BEST NEW LIP PRODUCT – PRESTIGE

Wonderskin – Wonder Blading All-Day Lip Stain – Demure

BEST NEW BODY PRODUCT – MASS

AKT London – The Everyday Encore Body Oil

BEST NEW BODY PRODUCT -PRESTIGE

NEOM Wellbeing – Pro-Vitamin D3 Dry Body Oil

BEST NEW SUN CARE OR SELF-TAN – MASS & PRESTIGE

Self Glow by James Read – Dusk To Dawn – Overnight Tan Facial

BEST NEW HAND OR FOOT PRODUCT – MASS & PRESTIGE

REHAB. – Retreat Hand Wash

BEST NEW HAIR & SCALP PRODUCT – MASS

Glow For It – Hair Growth Serum

BEST NEW HAIR & SCALP PRODUCT – PRESTIGE

Gisou – Honey Gloss Ceramide Therapy Hair Mask

BEST NEW HAIR STYLING PRODUCT – MASS

REHAB. – Hair Milk Conditioning Heat Protection Spray

BEST NEW HAIR STYLING PRODUCT – PRESTIGE

K18 – HeatBounce

BEST NEW SKIN PREP OR MASK PRODUCT – MASS

Mediheal – Collagen Ampoule Pads

BEST NEW SKIN PREP OR MASK PRODUCT – PRESTIGE

ELEMIS – Pro-Collagen Hydrating Cleansing Mousse

BEST NEW SKINTELLECTUAL – MASS

BYOMA – Phyto Mucin Glow Serum

BEST NEW SKINTELLECTUAL – PRESTIGE

Tatcha – The Dewy Milk Moisturizer

BEST NEW TARGETED SKINCARE – MASS

The INKEY List – Exosome Hydro-Glow Complex

BEST NEW TARGETED SKINCARE – PRESTIGE

Medik8 – Advanced Pro Collagen+ Peptide Cream

BEST NEW FRAGRANCE

Jo Loves – Rose & Dates A Fragrance

BEST NEW HOME FRAGRANCE – MASS & PRESTIGE

NEOM Wellbeing – Squeeze The Day Reed Diffuser and Refill

BEST NEW NICHE FRAGRANCE

Chloé – Chloé Atelier des Fleurs Cedrus Intense Eau de Parfum

BEST NEW GROOMING OR PERSONAL CARE PRODUCT – MASS & PRESTIGE

Space NK – Caribbean Shores Shimmer Oil

BEST NEW ELECTRICAL APPLIANCE – MASS & PRESTIGE

NEOM Wellbeing – Wellbeing Pod Mini+

BEST NEW BEAUTY TOOL, DEVICE OR ACCESSORY – MASS & PRESTIGE

Space NK – Medium Travel Bag – Green

BEST NEW WELLBEING PRODUCT – MASS & PRESTIGE

NEOM Wellbeing – Sleep Pen

BEST NEW BEAUTY SUPPLEMENT – MASS & PRESTIGE

WE ARE. REGULAR. – 01. Bowel + Bloat Relief

BEST NEW BRAND ACTIVATION – In Partnership with OUTFORM

Elemis – Skin Spa Activation

BEST BEAUTY ICON – MASS