BOOP BEAUTY is an online outlet dedicated solely to giving a second chance to too-good-to-go beauty & wellness products – whether brands made too much, changed their packaging, discontinued lines or if the products are a little imperfect on the outside. Boop sources directly from brands and then sell them to customers at up to 70% off to save them from landfill – making the ‘undesirable’, desirable.
With customer safety front of mind, Boop only sources from brands to ensure no counterfeits make their way onto their platform. Boop also quality checks each product with the brand’s support to verify items are safe to use and deliver results. Always new, always perfect for use.
A policy of no-destruction
Boop believes that a key way to combat unnecessary waste and keep more products circulating is through distributing products via charities. To ensure as many people as possible can feel their best and keep too-good-to-go products out of landfill, Boop has chosen four charities to donate products to: In Kind Direct, Beauty Banks, Look Good Feel Better and The Hygiene Bank.
Boop, the new online outlet for too-good-to-go beauty, has brought together a panel of movers and shakers to take on the beauty industry’s waste problem.
Sustainability has been hot on the lips of the beauty industry, with excess packaging and green claims taking the limelight. But the beauty industry has a pretty big elephant in the room – beauty product waste.
Together the panel explored three of the industry’s biggest waste culprits: overproduction, packaging and imperfect stock and look ahead to explore emerging trends, shifting consumer mindsets, how brands can take small actionable steps towards reducing waste and the Boop Beauty Revolution.
The panel:
- Yasmine Amr, Founder of Boop
- Bianca Foley, Founder and Editor of Sustainably Influenced
- Lisa Payne, Stylus Head of Beauty Trends
- Anna Priadka, Entrepreneur and beauty industry expert focused on sustainability. Founder of Planetpacks
- Michele Scott-Lynch, Founder of Bouclème
- Catarina De Avillez, Founder of The Natural Africa
“The beauty industry is grappling with waste problems; and our discussion really honed in on the areas of overproduction, packaging, and imperfect stock as the biggest culprits. Boop Beauty and similar companies are vital because they offer solutions to reduce this waste, aligning with shifting consumer demands for more sustainable practices.” Bianca Foley, Founder and Editor of Sustainably Influenced.
