Boots is rebooting its much-loved cult brand 17 with a new look and revised formulations.
Originally launched in 1968, the affordable label’s new 17 line-up consists of over 170 products with price points starting from £2, including a 20-shade selection Second Skin Enhancing Foundation that contains vitamin E and hyaluronic acid.
Jenna Whittingham-Ward, Head of Beauty at Boots Brands & Exclusives, said: “We believe beauty is for everyone, and affordable cosmetics doesn’t have to mean a compromise on quality.
“We know our customers love to experiment with make-up, and they want to try out the latest looks trending on TikTok without breaking the bank.
“We’re proud to have created a range of cosmetics in 17 without limits or barriers that are accessible to all beauty fans across the UK!”
Boots announced in 2018 that it was discontinuing the line, then known as Seventeen, and the relaunched 17 is available online via boots.com now and will roll out to over 400 Boots stores across the UK from Monday 21st January.
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