Boots, the UK’s most-loved beauty retailer, is set to throw the ultimate beauty bash with the launch of its Beauty House Party. This immersive pop-up event brings to life the excitement of getting ready for a night out, with each “room” in the house designed around different steps in the beauty routine. The experience opens in London’s Soho this October for a limited three-day run.
Packed with interactive installations, the Boots Beauty House Party promises fun, creativity, and plenty of photo-worthy moments. Guests will also discover the impressive range of beauty brands and products available at Boots—from cult favourites and viral sensations to trending K-beauty must-haves.
Inside the house, visitors can refresh their senses with an immersive fragrance shower, complete with steam and captivating scent displays. In the bathroom, they’ll find a bathtub lucky dip for the chance to win instant mystery beauty prizes.
The dressing room will feature a bespoke charm station and beauty confessionals, where attendees can share their favourite beauty secrets. Moving into the bedroom, professional makeup artists from cosmetics brand Sacheu will provide insider tips and tricks, while hair experts from GHD offer on-the-spot styling.
Before heading out, guests can capture their final look at the domed-mirror selfie wall, then stop by the kitchen’s Beau-Tea Bar for a complimentary Boots Bubble Tea. To top it all off, every visitor will leave with the ultimate parting gift—a beauty goody bag worth more than £100*.
Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots UK and CEW Board Member said: “We’re absolutely thrilled to bring the Boots Beauty House Party experience to customers. This immersive experience brings together the very best of Boots beauty with fun elements we know our ‘partygoers’ will adore. It’s a dynamic space designed for beauty lovers to create, imagine, test, and discover new favourites.”
The new pop-up comes as Boots continues to expand its beauty lineup, with over 500 brands available in-store and online and more than 30 new and trending names, including SheGlam, Essence and Catrice, added since the start of the year. Boots has also cemented its position as the home of K-Beauty on the high-street, stocking over 25 K-Beauty brands with new K-Beauty brands Axis-Y and MediHeal launching in October.
Boots also continues to improve its in-store offering across the UK, ensuring consumers are delighted, and inspired. Boots has revamped over 180 beauty halls nationwide and opened its first beauty only concept store Boots Beauty store at Battersea Power Station in 2023. This October, Boots Fragrance boutique will open in London’s Broadgate Central, showcasing over 400 luxury and niche scents including 20 brands new to Boots. The sensory-led retail space will feature expert consultations, premium concierge services, and luxury gift-wrapping.
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The Boots Beauty House Party pop-up will take place at 15 Bateman Street, London, W1D 3AQ, and will be open to the public from 10th – 12th October; Friday 10th October 1pm – 6pm, Saturday 11th October 11am-6pm, and Sunday 12th October 12pm – 4pm.