Dyson has announced that it is expanding into a new category – hair styling products.
The Chitosan collection consists of four types of a pre-style cream for straight, wavy, curly and coily hair, as well as a post-style serum sourced from the chitosan of oyster mushrooms. “Each bottle harnesses the power of up to eight oyster mushrooms,” says Justina Mejia Montane, the product development director of new ventures at the company.
The range is designed to retain hair’s flexibility, giving it movement and shine without making it stiff, is suitable for all hair types, and is guaranteed to work even in high humidity.
James Dyson commented, “We’ve been making these products and studying hair science for a long time now. We wanted something that holds your hairstyle whilst having a natural look that’s soft and silky, not the sort of crunchy thing that’s out on shelves.”
The Chitosan product bottles are refillable with a pump feature that dispenses 0.22-ml every time. The products retail at £49 for the full-size bottles and £44 for the refill. They have been developed to work in tandem with Dyson hair tools, but can also be used on their own.
Dyson’s reliability engineer, Kate Craft, said the move into beauty was carefully planned. “It didn’t just start with the launch of the Supersonic. We’ve been researching hair for more than a decade and have invested over £100 million into laboratories around the world,” she told Forbes in 2022. “We’ve continued to research and develop tools to meet our mission: products for every hair type, every style, with less damage.”
For more information visit the Dyson website here.
