Drell Szyfer joins the company in January.
Written by Andrea Nagel, CEW US
Beauty industry veteran Elana Drell Szyfer has been named President of CEW US, succeeding Carlotta Jacobson, who will take on the Executive Chair position. Drell Szyfer will assume the role in January 2026. She will be the second President in CEW’s 71-year history.
CEW, the premier organization for beauty industry executives, will be led by Drell Szyfer, who for the past 10 years has served on CEW’s Board of Governors. Recently, she was instrumental in building out CEW’s three-year strategic plan — in a consultancy role — that will be instituted in the new year. A deeper focus on professional development, community building, and unique programming will take center stage.
“My time on the Board, on the membership committee, and most recently as a strategy development partner has given me exposure to this strong and mighty team. With the industry evolving at such a rapid pace, and so much opportunity across beauty, health, and wellness today, the opportunity for on-going professional development and learning has never been greater. I am excited to partner with the CEW leadership team to build an ever bigger, stronger, more diverse and connected community,” Drell Szyfer said.
The former CEW Achiever Award Honoree has a proven track record in the beauty industry and brings a wealth of expertise in business strategy and growth. Most recently she was the CEO of RéVive Skincare. Prior, she ran Laura Geller Beauty and spent nearly two decades across global beauty giants L’Oréal, Avon, and The Estée Lauder Cos.
As President, she will oversee all areas of the organization, focusing on CEW’s market position and growth. Her strategic acumen and deep understanding of the beauty industry will be instrumental in propelling the organization into the future.
Jacobson said of the news, “Elana’s leadership, empathy, and vision give me enormous hope for what lies ahead. I admire her forward-thinking abilities, and I am honored to work closely with her to continue advancing our organization.”
“CEW has played a pivotal role in my career, connecting me to industry leaders and fostering deep and enduring relationships,” says Drell Szyfer. “It celebrates the accomplishments of women in the industry and champions their careers at all stages with its professional development offerings and vibrant community. What Carlotta and the team have built is iconic and I am honored to continue its legacy.”
