Join us for the first event in our 2025 CEW Young Executive “Beauty Unlimited” Breakfast Event series on Wednesday, 12th February, when we will be in conversation with Daisy Kelly, Founder of Glow For It.
Beauty brand founder Daisy Kelly, 25, launched ‘Glow For It’ as a student in lockdown, aged just 21, with the remainder of her student loan. The launch came after Daisy struggled with anxiety-induced lash picking – a compulsion which left her with depleted eyelashes after becoming compelled to ‘make wishes’ with them, and her struggle to find an affordable and effective lash growth serum on the market.
Tapping into the gap in the market, ‘Glow For It’ has become a renowned social-first brand who have set the platform alight, with millions of views per video, sell-out products, and innovative influencer partnerships. ‘Glow For It’ have sold over 160,000 units of their Lash Serum on TikTok Shop alone and is the number one selling lash serum on the TikTok platform. The brand has also recently launched an exclusive edit with TikTok creator of the year, Kyra-Mae.
As a female-owned business, ‘Glow For It’ has always focused on empowering people to feel confident in their own skin. Daisy’s aim is to provide her consumers with the perfect everyday products to help their natural beauty glow. Daisy’s vision is to ensure everyone looks and feels their best daily. ‘Glow For It’ products are Vegan Society and Leaping Bunny Approved, and they manufactured in the UK. The 'Glow For It products have been created by Daisy for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what Daisy’s glowing community is all about.
Hosted by Sallie Berkerey, CEW UK MD, these free-to-attend sessions are a great way to connect with your peers across CEW’s network, and we look forward to welcoming you to CEW HQ.
Event Information:
Date: Wednesday 12th February
Timings:
09.00 - 09.15 Arrival and registration, refreshments
09.15 - 10.15 Round table discussion
10.15 Finish
Venue:
CEW UK Ltd
Rankin House
139 - 143 Bermondsey Street
London
SE1 3UW
This event is for CEW Young Executive members only.
Nearest station is London Bridge (10 minute walk).
For any event enquiries please contact [email protected]
