The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to overcome. From partnering with the wrong…
As one of the largest (estimated at ~£26.9billion by Mintel) and most vibrant beauty markets in the world, the United Kingdom represents both…
The events of 2020 radically changed the online beauty space: as brands learned to connect with influencers from a distance, self-care took on…
Pre COVID-19, the beauty consumer and shopper landscape in the UK was evolving. New direct to consumer brands and marketplaces were changing the…
March is B Corp month! It is exciting to see Beauty & Wellbeing businesses joining the B Corps movement and the alignments between…
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