K-Beauty continues to lead the way in beauty innovation, setting the standard for trends that shape the industry – globally. But what does this mean for UK-based brands

Join us for an exclusive event with Mintel on October 16th as we delve into the cutting-edge world of K-Beauty and explore what it can teach us about the future of innovation in beauty. The session, led by leading global market intelligence agency, Mintel and Black Swan Data, will include a 40-minute presentation, followed by a live Q&A, giving you the opportunity to ask questions and dive deeper into the trends shaping the market. 

Together, we’ll explore four key questions:

What innovations are happening in K-Beauty?

Why do they matter for UK brands?

How can we ensure these trends have staying power?

What do consumers really think about K-Beauty?

Speakers - More to be announced

Allison James, VP of Professional Services and Datasets at Black Swan Data

Allison leads the Professional Services and Datasets teams at Black Swan Data, helping clients drive innovation through AI-powered trend predictions based on social and online data by analysing category conversations among millions of consumers.

Andrew McDougall, Director of Beauty & Personal Care Insights at Mintel 

Andrew is an analyst and director of insights in Beauty and Personal Care, specialising in consumer behaviour; working in the industry for over 15 years.

Event Details

Location: 4 Playhouse Yard, London EC4V 5EX

Time: 4-5:45 pm

Key Takeaway: Learn how to leverage these insights to empower your brand strategies.