Outform will present insights from our latest field work with thousands of beauty shoppers.

Join us on Wednesday, 9th July at The Charlotte Street Hotel to hear what truly drives purchase -  from why people still visit stores in a digital-first world, to what engages shoppers to commit to buy, and how brands can turn physical and digital touchpoints into real business impact according to Outforms research.

Why do we visit stores when we can do so much online? 
Discover channel and shopping preferences and how to eliminate shopper frustrations.

What role can digital play in the physical space?  
A deep dive into the digital behaviours, needs and expectations.

How can we make sure every visit to store is time well spent? 
We uncover the retail realities and what shoppers expect now and in the future

MEET THE SPEAKERS

Clare Cryer, Vice President EMEA, Outform
Clare leads Outform’s growth strategy across Europe, helping brands create the best possible customer experience through utility and innovation.  At Outform, she partners with global and local clients to bridge digital and physical experiences, transforming how shoppers engage in-store. 

Hannah Abbasi, Head of Insight & Strategy, Outform

Hannah is a curious, customer-obsessed retail strategist with 20 years of retail experience with many of world’s most iconic brands, including Harvey Nichols, Amazon, Meta, Topshop, AllSaints, L’Oreal, Oura and Refy. At Outform, Hannah identifies the transformational insight that drives meaningful brand engagement at retail that in turn create unified, insight-led retail experiences shaping the future of how brands show up in-store and beyond.

About Outform
Outform is an award-winning global innovation agency. We transform the retail experience through insight, technology, and creativity to shape the Future of Retail.

Working on our clients’ behalf, we design, engineer and prototype, create one-offs and mass produce, we manage logistics and implement in store, and we can make sense of the data that’s collected along the way. A full-service offering, with in-house manufacturing across three continents and the attention to detail to deliver excellence in-store.

As experts in the beauty retail environment, our approach drives product discovery and brand awareness, translating the innovation inherent in the beauty sector into multi-sensory and memorable experiences that stand out and ultimately drive productivity and sales.

Event Details

Date : 9th July Wednesday

Location: The Charlotte Street Hotel

8:45 AM: Registration & Networking Breakfast in Vanessa Bell Room
-Move to Screening Room-

9:15 AM: Event begins

10:05 AM: Audience Q&A
10:15 AM: Networking
10:45 AM: End