Garnier Names Gisele Bündchen As Its First Global Brand Ambassador in its 120-year legacy: the appointment of global fashion icon, environmental philanthropist, New York Times Best Selling Author, and wellness advocate Gisele Bündchen as the brand’s Global Brand Ambassador.
“We couldn’t be more excited to welcome Gisele to the Garnier family,” said Marc Baland, Global Brand President of Garnier. “For over 120 years, Garnier has been pioneering high-performance, accessible beauty powered by nature and science. Gisele is a global beauty icon, an environmental activist, and a true wellness advocate. She is the perfect match for our vision, and we share the same belief that you should never have to compromise between looking good, feeling good, and doing good for the planet. Together, we are committed to making wellness beauty accessible to everyone.”
“I have always believed that looking good is a reflection of feeling good,” said Gisele Bündchen. “Garnier is dedicated to honoring every type of beauty and helping women feel confident in their own skin, which is why this partnership feels so natural to me. I am glad to join forces with a brand that is not only open to progress but is actively striving to do better for people and the planet.”
THE PERFECT SYNERGY: WHY GISELE BÜNDCHEN?
This partnership is built on four fundamental pillars:
- A common belief in the power of nature and science for an uncompromisingly efficient, yet effortless beauty: Gisele views nature as the most powerful source of beauty and technology, the foundation of Garnier’s High-Tech Nature vision. By merging powerful nature-derived ingredients with cutting-edge formulas, Garnier ensures the best of efficacy, sensoriality, and safety across its products. As a global hair icon, she proves that high-tech, salon-like performance can be achieved simply and effectively at home, without the need for a complex routine, and at an affordable price.
- A shared holistic vision of beauty: Rooted in her Brazilian heritage, Gisele champions Look Good & Feel-Good Beauty. True beauty goes beyond the look; it is an essential part of a holistic wellness lifestyle. This philosophy creates a powerful synergy between the person and the brand, a shared vision that wellness needs to be accessible to everyone.
- Conscious beauty for a healthier lifestyle: As a long-time wellness advocate, Gisele is very selective about the products she brings into her home, from food to beauty. Her personal preferences sync with Garnier’s industry leading initiatives. Not only is the brand approved by Cruelty Free International, with products formulated with 99.9% vegan ingredients, but it also follows a thorough product safety quality protocol, ensuring high quality, conscious beauty is available to all.
- A deep commitment to the planet: Beyond being a face of the brand, Gisele is a dedicated environmental champion. She believes that small, everyday changes can have an impact. Gisele likes Garnier’s brand cause “Collective for the Planet”, that strengthens its positive impact on the planet by turning consumers into actors of change.
