Why the world became beauty-obsessed and how to break free
We’ve all had those moments. The ones where you look in the mirror and nothing feels ok. For Anita Bhagwandas, the multi-award-winning journalist, social commentator, broadcaster, diversity advocate with over 10 years’ experience working for the UK’s top lifestyle titles, this started when she was a child and it created an enduring internal torment about her looks.
We’re all told that this is just part of growing up, but it stays with us, evolving as we age. The internet tells us we should love ourselves, whilst bombarding us with images of airbrushed perfection, upholding centuries-old beauty standards which we can’t always see. Our beauty rituals are so often based around things we think we need to fix, grow and develop – sometimes tipping into dangerous obsession.
So, what seismic shift does it take to break free from this mentality? In Ugly, Anita uncovers where these beauty standards started, unpicks why they’ve been perpetuated and unmasks the structures that continue to support them. From the ever-growing cosmetic surgery industry, to the hidden pitfalls of ‘pretty privilege’, it is time to finally break free from those limiting beauty standards, because feeling ugly should have nothing to do with how we look, and everything to do with who wants us to feel lacking.
Available on 9th May 2024
Paperback, £9.99
