What’s inside this report?
Attitudes
The report unpacks some of the myths and misconceptions that can be grouped together as attitudes, including key takeaways from both Hot Pot China and The Future Laboratory.
Motivations
The report explores how understanding the difference in strongly held attitudes, especially if they are different or more pronounced, is a foundational principle in consumer understanding and, ultimately, the secret to winning with China.
Marketing
Ultimately, just a few (of the many) young Chinese generations’ attitudes to beauty explored in the report, as well as their buying motivations, are only useful to marketing and commercial decision-makers if they are executed in the right channels.
Through qualitative and quantitative consumer research, the report offers meaningful insight into the attitudes and behaviours of the Chinese beauty consumer like never before.
This report takes you on a journey through some of the myths that are dominating the beauty sector at present.
It highlights and dispels some of these myths and offers a more nuanced and, in some cases dissenting voice.
Ultimately, the report serves decision-makers in the skincare and cosmetics industry with a tilt to Chinese consumers, and in turn, leads to better, deeper connections with this audience for future marketing strategies.
You can now download the report for free HERE
Photography by Sunny Ng
