Rituals Cosmetics UK & IRE will be spreading the Power of Positivity this Summer via an immersive activation that will pop up in key locations across the UK and Ireland.
Kicking off at the Taste of London Festival from 14–18 June, The Ritual of Karma Summer Roadshow will visit cities across the UK and Ireland, with in-store events also taking place in four of the brand’s key stores.
Visitors will be able to immerse themselves in the brand’s best-selling The Ritual of Karma collection, designed to help you radiate positivity. The collection is enriched with white tea and lotus flower and features a new and improved formulation with the new Hydra-Boost Complex.
“We want to help people improve their wellbeing and focus on harmonising their body, mind, and soul. Our immersive roadshow experience will celebrate The Ritual of Karma collection’s new and improved formulation including the Hydra-Boost Complex, whilst embracing the power of positivity. Summer is the perfect opportunity to look ahead positively towards the next bright chapter, and we look forward to welcoming visitors to join us in spreading this wonderful message!”
Penny Grivea, Managing Director, Rituals UK & Ireland
When visiting The Ritual of Karma Summer Roadshow, guests will have the opportunity to take part in various interactive touchpoints, including enjoying a delicious cooling ice cream from brand partner Araw London, picking up a copy of the Karma Times with exclusive brand discounts, and the chance to share positive messages. They’ll also learn the story behind Rituals’ best-selling The Ritual of Karma collection.
Throughout the experience, there will be the opportunity to win branded products with a ‘spin to win wheel’, including the chance to win a beautifully scented bath, body, home, or gift set prize from The Ritual of Karma collection. Rituals advisors will also offer guests a hydrating treatment, using some of The Ritual of Karma’s best-selling products that feature the new Hydra-Boost Complex.
Designed and developed by Backlash Creative, the experiential roadshow experience will run from 14th June – 15th July 2023 at the following locations:
- The Taste of London Festival, Regent’s Park: 14th – 18th June
- Battersea Power Station, London: 24th – 25th June
- Quakers Friars Cabot Circus, Bristol: 30th June – 1st July
- Spinningfields, Manchester: 7th – 8th July
- St James Quarter, Edinburgh: 14th – 15th July
