Launching with eight products, Cécred builds upon Knowles-Carter’s vision to “create a new standard in haircare that breaks down myths and helps to change the narrative in haircare”. Cécred appointed Little Light PR to handle all UK media engagement appointed strategic lead overseeing communications and brand partnerships and VAMP to manage all UK influencer marketing strategy and engagement.
The name is a fusion of “Cé” from Beyoncé and “sacred”, with the brand said to combine modern science with timeless hair traditions.
Inspired by hair rituals from global cultures, the product line-up features a Clarifying Shampoo, Scalp Scrub, Moisture Sealing Lotion, Nourishing Hair Oil and Reconstructing Treatment Mask. Ingredients include an array of butter and oils and a patent-pending technology made from wool-derived keratin, honey, and lactobacillus, fermented to repair and strengthen hair.
Priced between £25 and £42, Cécred is available via their website.
