Indu Beauty, the first complete beauty brand consciously and thoughtfully formulated for teens, has introduced Indu 101. Indu 101 is a brand-new blog designed to empower teens with knowledge about skincare and beauty. At Indu, the unique challenges and questions teens encounter in caring for their skin and expressing their personal style. Indu 101 is a safe and inviting space for teens to explore and learn.
Using insights from their indu teen committee, it was clear that a central hub was needed for teens to find key information on all things skincare, makeup and everything in between, all in a digestible bitesize format. indu101 serves as this accessible guide for both teens and their parents.
From skincare basics to the latest makeup trends, Indu 101 covers a wide range of topics, breaking down beauty buzzwords, decoding teen skin terminology, and recreating the hottest makeup looks. Their articles span educational subjects like skincare, myth-busting, sustainability, trends, social media, and culture, with even more exciting content on the way.
“As a concerned parent of teens myself, we created indu 101 along with our teen committee as we recognised a very clear need to also become a trusted source of information. A go-to-resource for teens and their parents to answer their skincare concerns, discover and learn about their skin and personalise their look.” Co-founder and CRO, Aaron Chatterley
“This is something we’ve wanted to have since day one, as education is a key brand pillar. indu 101 will continue to grow and grow as we do. We are constantly asked specific questions from our teen committee, social media DMs, and our customer service channel – we now have a home for all the answers and much more. Our hope is that we can continue to help with all the confusion and misinformation out there, providing a trusted base from which to learn.” Co-founder and CEO, Reena Hammer
“I have suffered with acne, as I am sure every teen has, and found it quite confusing and difficult to find products that truly help and that aren’t harmful towards my skin type. I have spent a long time finding what works for me and doing the research needed to know what works and what doesn’t for different skin types. It is a difficult and time-consuming process for teens to find this information on their own.” Kayla, 18
“Personally, I think indu 101 is really good. It helps teach younger teens things that they might not know. For example, there’s a section on sensitive skin. Those young teens may not be aware of what sensitive skin is and how to get around it with the right products, and it’s nice for them to know there’s a place they can go to. I love it!!” Oliyvia, 14
Check out indu 101 today at www.indu.me/blogs/indu-101
