Mintel, the world’s leading Market Intelligence agency, has published its “Most Innovative Beauty, Personal Care and Household 2024” report.
A celebration of innovation and the very best of new beauty, personal care and household product development. Mintel’s Most Innovative shines a spotlight on everyday products that take a tangible step forward in creativity, enterprise and disruption.
Mintel showcases some of the most novel and compelling products launched globally in the last year—products that are redefining possibilities and shaping the future of beauty, personal care, and household innovation and ingenuity.
Innovation has become a crucial factor in driving brand success in today’s fast-evolving consumer markets. However, recent years have seen a slowdown in new product development, leaving brands in need of direction on how to move forward. Global challenges have caused product innovation to stagnate, as these challenges are complex and interconnected.
Mintel continuously monitor innovation, tracking trends and gathering insights across categories, regions, and brands. From flavors, formulas, and fragrances to packaging, ingredients, and ideas, we understand what works, what doesn’t, and how consumers will react, enabling you to make informed decisions quickly to boost your innovation pipeline.
The products featured in Mintel’s Most Innovative showcase stand out as examples of brands adapting to shifting consumer trends and achieving success across the dynamic beauty, personal care, and household sectors. These categories include:
- Colour Cosmetics
- Facial Skincare
- Oral Care
- Suncare
