To read the full report, click here.
It is with great pleasure that CEW UK launches The Beauty Game Changers, in partnership with The MBS Group and leading voices across the industry.
The role models featured in this report are remarkable advocates for inclusion, paving the way for a beauty industry that truly reflects the diverse society we live in today. Their efforts go beyond surface-level representation; they are fostering a culture where everyone—regardless of race, gender identity, ability, or background—feels seen, heard, and empowered. Through their work, they are demonstrating that beauty is not defined by a single standard but by the celebration of individuality in all its forms.
This report has a dual purpose: first, to recognise and honor the individuals who are leading with purpose and driving positive change, and second, to serve as a source of inspiration for others in the industry. The stories of these role models make a compelling case for the power of inclusion. They challenge outdated norms and push back against biases, all while embedding equity into their everyday actions and business strategies.
A special thank you to our partners at The MBS Group for their ongoing support and hard work in producing this invaluable resource.
Together, we are creating a more inclusive and representative beauty industry—one that celebrates the beauty of all.