TikTok Shop has announced achieving record-breaking sales during Black Friday.

TikTok Shop has announced record-breaking sales this Black Friday, marking its most successful UK sales event to date. On Friday, 29th November, TikTok Shop UK reported an extraordinary 179% year-on-year increase in revenue during the Black Friday period. Additionally, the platform experienced a 131% rise in the number of shoppers seeking exclusive deals from popular brands and creators, including Luxe Collective, Candy Kittens, and Sage Studios. This impressive triple-digit growth underscores how TikTok Shop is transforming the retail landscape with its innovative and engaging shopping experience.

Shoppers flocked to TikTok Shop to find extraordinary discounts on the latest trends in fashion, beauty, home essentials, electronics, toys, and books. Top selling brands include P.Louise (@plmakeupacademy), Made by Mitchell (@madebymitchell), The Beauty Crop (@thebeautycrop) and HNB Cosmetics (@hnbcosmetics) and Lookfantastic (@lookfantastic).

LIVE shopping takes centre stage on Black Friday

This triple digit growth was partly driven by a surge in LIVE shopping, which enables sellers and shoppers to interact in real time. During the Black Friday period (25th November – 2nd December) we saw on average over 6000 LIVE shopping sessions per day in the UK.

Highlights from Black Friday and Cyber Monday

• From 25th November to 2nd December, TikTok Shop hosted an unmissable mega sale event, offering up to 60% off on hundreds of favorite brands.
• Brands such as Sage (@sagestudios_uk), Sweaty Betty (@sweatybetty), L’Oreal Paris (@lorealparisuk) and PUMA (@PUMA) offered big savings on thousands of products.
• Best selling products across key categories were:

• • Beauty: P.Louise Bad B*tch Energy Lip Duo
  • General: Magcubic: Portable Projecto
  • Fashion: KatchMe Women’s Casual Mid-Rise Wide Leg Stretchy Jeans
  • FMCG: Wellgard Colllagen Powder Skin Care Hair & Nails Supplements
  • Electronics: Mom/Dad, I Want to Hear your Story Book
  • Home & Living: Dealberry Mystery Mix Up 7 Item Toy Box

• There were 1.6 million shoppable videos created by brands and creators across the Black Friday period bringing the deals and products to life
• Over 95% of all purchases made on TikTok Shop during the campaign were from small and medium businesses, with Beauty, Home & Living and Fashion being the best-selling categories.
• Creators also saw great success during the Black Friday Campaign with @Charzereviews and @shopwithheidix hitting $1M in revenue over the last 30 days

The incredible surge in sales during the Black Friday week highlights the transformative power of LIVE shopping, which brings the experience of interacting with sellers in real time, just like in-store shopping but from the comfort of your home. With TikTok Shop, we’ve made it easier for our community to find and purchase everything they need, from unforgettable Christmas gifts to special treats for themselves. Seeing such phenomenal growth is exciting, and we can’t wait to build on this momentum throughout the festive season.

– Jan Wilk, Head of Operations, TikTok Shop UK