Renowned British skincare brand ELEMIS has announced its partnership with the Aston Martin Aramco Formula One Team. This exciting collaboration marks the beginning of a multi-year relationship, with ELEMIS becoming the team’s first-ever official skincare partner.
The collaboration of leading beauty innovation with the high-performance world of Formula 1 aims to promote inclusivity after a recent analysis by insights firm Nielson saw a shift in fan demographic, indicating that 41% of fans are women. The emphasis on inclusion is also in line with Aston Martins Aramco’s ‘Make a Mark’ strategy, which seeks to drive positive progress through the influence of the sport.
Furthermore, this partnership reflects ELEMIS’s dedication to environmentally conscious practices, such as sustainable sourcing. This commitment is mirrored by Aston Martin Aramco’s ongoing focus on sustainability. As the first B Corp business to partner with the team, ELEMIS aims to bring its sustainability standards to a global arena.
Séan Harrington, Co-Founder and CEO of ELEMIS, expressed his enthusiasm: “Becoming the first Official Skincare Partner of Aston Martin Aramco marks a meaningful, collaborative milestone for ELEMIS. Both brands, rich in British heritage, share a drive to expand the limits of performance and innovation on a global stage. This pioneering partnership will shift perceptions, empower others, and create an unrivalled lifestyle experience.”
ELEMIS will introduce an exclusive, limited-edition collection of products, offering guests a premier trackside experience at the Aston Martin Aramco Paddock Club Suite, where they can enjoy wellness-focused ‘pit stop’ treatments. At the Monaco Grand Prix in May, ELEMIS will also debut a unique spa experience aboard the Aston Martin Aramco luxury yacht.
Jeff Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Driver Ambassador and Head of F1 Academy, added: “It’s an exciting day as we announce ELEMIS as Aston Martin Aramco’s Official Skincare Partner. Formula 1 represents the pinnacle of performance, which resonates with ELEMIS’ own commitment to create class-leading and cutting-edge skincare.”
