Why? Because even the best creative can’t perform if the foundations underneath it are broken.
Hosted by CEW board member, Tash Courtenay-Smith, with Leaf CCO, Wesley Hartley and Studio10 Beauty CEO, Deborah Stead, this insight-packed webinar delves into the often-overlooked mechanics that quietly determine whether paid media succeeds or stalls.
WHAT WE'LL COVER
Why creative performance is only as strong as the data feeding your ad platforms
The costly impact of poor tracking and misaligned account structures
How to move from “numbers everywhere” to decision-ready reporting
The foundations that unlock better paid media profitability
BRAND-SIDE INSIGHTS
You’ll also hear from Deborah Stead, who brings 25+ years of commercial and creative leadership across beauty and lifestyle brands, including ELEMIS, Aromatherapy Associates and now Studio10 Beauty.
Deborah will share a candid brand-side perspective on how refining the “brilliant basics” has reshaped the way her teams approach paid media.
WHO THIS WEBINAR IS FOR
Beauty brand founders and leaders
Ecommerce and marketing managers
Paid media and performance leads
Anyone responsible for scaling spend and proving ROI
If you ever feel like your ads should be performing better - or that your reporting raises more questions than answers - this session is for you.
Event details
Date: 7th May 2026
Time: 4-5 pm BST
Location: Zoom
