Launchmetrics has released a new report titled The Wellness Beauty Boom: Adapting Your Marketing Strategy for Conscious Consumers, offering a detailed look at how the growing wellness movement is influencing the beauty industry.
This exclusive data brief includes a conversation on the future of beauty with Alison Bringé, CMO at Launchmetrics & Sallie Berkerey, Managing Director at CEW UK. Together, they explore how wellness is becoming an integral part of consumer expectations across all beauty categories – including skincare, makeup, haircare, and fragrance.
The report provides a data-driven overview of how brands can adapt their marketing strategies to better align with today’s conscious consumers. It also offers practical guidance for analysing brand performance through AI-powered insights, helping businesses navigate a landscape increasingly shaped by wellness values and mindful consumption.
In addition to the report, Launchmetrics has released a recorded webinar under the same title, developed in partnership with CEW. The session features key strategic insights across the beauty space and includes a fireside chat with Andrew Durling, Global Head of Brand Engagement and Social Marketing at Soleil Collective.
