Huda Beauty has proudly announced that it has reclaimed full ownership as an independent brand. In a move that feels both courageous and deeply personal, the beauty mogul, Huda Kattan, has officially regained full ownership of Huda Beauty, marking the end of her eight-year partnership with TSG Consumer Partners.
TSG initially acquired a minority stake in the company back in 2017. Now, in 2025, Huda has bought back that stake in full, positioning Huda Beauty as one of the few major beauty brands to be entirely founder-owned.
“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” said Huda Kattan. “It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself!”
What began as a beauty blog in 2010 has grown into a global empire. Huda’s first product — a set of false lashes — launched at Sephora Dubai with a $6,000 loan from her sister Alya. Since then, she’s built one of the most influential beauty brands of the past decade. Huda’s husband, Christopher Goncalo, now serving as Co-CEO and sister Alya spearheading social strategy, Huda Beauty has returned to being a true family-led business. The news of Huda regaining full control of her namesake brand comes just four months after she announced her business separation from sister Mona Kattan and their fragrance venture, Kayali.
“This brand was built on passion, creativity, and a desire to challenge the beauty industry,” Huda added in her statement. “As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”
