Luxury skincare brand 111SKIN is launching a consumer-facing campaign to celebrate its best-selling Repair Serum NAC Y2™, in partnership with service providers Taskrabbit and The Seam. Known for their work in household and clothing repairs, the partners join forces with 111SKIN in a campaign centred around the shared theme of “repair.
The campaign includes a surprise live activation taking place across three Central London locations on Wednesday, 19th June. Attendees will have the opportunity to experience the activation first-hand, with giveaways including samples of the Repair Serum NAC Y2™ (valued at £125), as well as vouchers for services from Taskrabbit and The Seam.
The pop-up activation will appear at:
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Hans Crescent (SW1X 0LH): 9:50am – 10:50am
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Cardinal Place, Victoria Street (SW1E 5JD): 11:15am – 1:45pm
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St Martin-in-the-Fields Church, Trafalgar Square (WC2N 4JJ): 4:00pm – 7:00pm
Additional campaign activity includes collaborative giveaways and exclusive offers via social media in the days leading up to the event.
Speaking on the campaign, 111SKIN founder Dr Yannis Alexandrides said:
“The Repair Serum NAC Y2™ mirrors the precision of surgery and the care I give my patients, ultimately providing the highest standard in skincare. We’re excited to partner with Taskrabbit and The Seam, who are equally committed to precision, care, and quality in the services they provide.”
The NAC Y2™ Repair Serum has become one of the brand’s most recognisable products, praised for its formulation inspired by wound-healing technology and clinical-grade skincare.
