The beauty industry continues to evolve rapidly, with personalisation emerging as a major theme in consumer engagement and product development. Berlin-based start-up IQONIC.AI is contributing to this shift with an AI-powered hair analysis tool designed to offer real-time, personalised care recommendations via smartphone.
Developed with dermatological input and a focus on privacy and inclusivity, the technology analyses five key hair parameters: volume, structure, density, shine, and grey content. These are used to calculate a unique “Hair Age” metric, offering users tailored product suggestions based on their current hair condition and goals.
This AI solution is designed for easy integration into retail and e-commerce platforms as a white label product, offering brands and retailers a scalable way to provide expert-level, data-driven advice. The goal is to move beyond basic product recommendations and towards a more meaningful, personalised customer experience.
Founded in 2021 by Maria-Liisa Bruckert and Martin Pentenrieder, IQONIC.AI places strong emphasis on ethical AI, including GDPR compliance and diverse training data. The company has already expanded into European, US and Asian markets, and recently announced a partnership with a Fortune 500 company to further enhance its platform. Maria
“We believe in a beauty world where technology connects rather than divides. With our AI, we create trust, guidance and inspiration – and bring real advice where it is needed: directly into people’s lives.” – Maria-Liisa Bruckert.
Solutions like IQONIC.AI reflect a wider industry move toward more intelligent, tailored and holistic approaches to personal care – where technology enhances both the retail experience and long-term wellbeing.
