With 16 years of extensive experience in the cosmetics industry, Sandhu has expertise on a global scale with Charlotte Tilbury, Voya, and Natura Bissé, the primary being where she drove the successful launch of Charlotte Tilbury’s Magic Cream and the expansion of the brand into prestigious retailers such as Harrods and Selfridges. In this role at Aromatherapy Associates, Sandhu will drive the ambitious plans to bring new cutting-edge innovations to the market whilst accelerating growth across their spa and retail outlets.
Serina Sandhu comments:
“I am honoured and thrilled to lead Aromatherapy Associates as we embark on this journey of revitalisation, emphasising innovation from a global perspective. As we aspire to expand Aromatherapy Associates in the luxury retail and spa sectors, we have ambitious plans for cutting-edge innovation. In 2024, we will witness the introduction of ground-breaking products and experiences that will propel the brand to unprecedented heights. Our commitment lies in crafting luxurious offerings that distinguish us in the market.”
