Pioneers in wellbeing, Aromatherapy Associates are set to revolutionise the skincare market with an eleven-piece facial collection powered by a unique skincare complex of Essential Oils + Active Botanicals + Skin Stress Relief technology to restore balance to both mind and skin.
Psychodermatology, a rapidly evolving discipline in psychosomatic medicine, shows that our mind and skin are inextricably
linked. When the mind experiences stress it puts into motion an inflammation cascade that can have lasting implications for the appearance and function of our skin.
This is why when we distance ourselves from stressful situations and invest time in strengthening our state of mind, our skin responds positively. Similarly, how our skin looks and behaves can impact how we feel. It’s a perpetual loop and traditional skincare can only do so much. Studies show inflammatory skin conditions can be shaped by genetic and lifestyle factors, but also by stress.
The World Health Organization reports the pandemic has resulted in a 25% increase in the prevalence of anxiety and depression worldwide. With mental burdens on the rise, it stands to reason that we will also see more skin conditions that are exacerbated by inflammation.
As a pioneer in the field of aromatherapy, Aromatherapy Associates are uniquely qualified to respond to both state of mind (and so influence the signals sent from the brain to the skin), and the skin itself, restoring balance between the two.
“We continue our commitment to serve the wellness needs of today via therapeutic aromatherapy by launching a brand new range of facial skincare. We’ve created a new category in skincare that’s truly groundbreaking, a line-up of highly effective and hardworking products for the mind and skin, supported by almost 40 years of expertise in spa and aromatherapy. As a pioneer in the field, Aromatherapy Associates are uniquely qualified to provide top to toe holistic wellness and we are proud in equal measure of the effectiveness, quality of ingredients and the sustainability credentials that make the range good for both people and the planet.” Global Marketing & Digital Director at Aromatherapy Associates, India Plumbly
The brands new eleven-piece skincare collection is powered by a proprietary skincare complex, BioActiveTM, which includes:
• Essential Oils such as Blue Tansy to repair and calm the skin and to relieve stress, Sandalwood to calm the mind, and Jasmine to calm and condition the skin as well as restoring a sense of euphoria.
• Active Botanicals including Squalane to strengthen the skin barrier, and Raspberry Seed Oil to promote cell regeneration.
• Skin Stress Relief Technology harnesses the anti-anxiety and anti-ageing effects of Pink Rock Rose, which has been shown to bio-mimic the effects of meditation by blocking stress receptors and stalling proinflammatory cytokine production. Additionally, Pink Algae Extract adapts to solar stress and improves skin elasticity and skin texture.
Psychodermatologist Dr Alia Ahmed said “I am delighted to be able to support Aromatherapy Associates with this much needed range. I see it as more than a routine, in fact skincare is a ritual that is essential to self-care. Being in tune with the skin, its response to stress and lifestyle choices has really driven this concept of wellness though skincare. I support this effort by Aromatherapy Associates to provide holistic skincare that can be enjoyed for more than the effect seen on the skin.”
See the full range at aromatherapyassociates.com
