Ciroa, an Australian body care brand, will begin retailing in Boots stores and online in the United Kingdom from January 5, 2026. The move comes four months after the brand entered the UK market through direct-to-consumer sales.
The products will be available in selected London flagship stores, regional Boots locations across the country and via the Boots website. Boots operates stores within ten minutes of the majority of the UK population, which will significantly increase access to the brand.
The initial range available at Boots will include shower gels, body scrubs and body butters. The products will be sold in several scent options, including raspberry and vanilla, mango and coconut, strawberry fig, pistachio gelato, vanilla-inspired fragrances and dulce de vita. Other products in the wider Ciroa range, such as perfume mists and shimmer body oils, will continue to be sold exclusively through the brand’s UK website. Purchases made directly through the website contribute a donation to the charity Furnishing Futures, which supports families leaving domestic violence.
Ciroa launched in the UK in August 2025 and has reported strong early sales. Since entering the market, the brand has received industry awards for bodycare products and has appeared on national television. Its growth has been linked to wider consumer interest in bodycare routines, fragrance led products and the increasing focus on bodycare as part of skincare practices.
The company was founded in Australia by Alex and Sophie Liddy, a mother and daughter team. They describe the Boots launch as an important stage in the brand’s development and say it reflects demand from UK consumers. They have indicated that further products and scent ranges are under consideration for future release through Boots later in 2026. Ciroa’s UK distribution is handled by Glorious Brands. Its founder and chief executive, Tracy Moores, has said the company was drawn to the brand’s product concept and approach to self care and believes it will appeal to Boots customers. Ciroa focuses on bodycare products that combine fragrance with skincare ingredients and is positioned at accessible price points. Since its founding, the brand has expanded beyond Australia into international markets and continues to develop its retail presence in the UK.
Boots Launch Range
● Shower Gel 500ml – £7.95
● Body Scrub 350g – £8.95
● Body Butter 265g – £9.95
Scents launching into Boots:
● Raspberry & Vanilla
● Mango & Coconut
● Strawberry Fig From Sweet Treats Range:
● Pistachio Gelato
● Vanilla-icious (Ciroa’s best-seller)
● Dulce de Vita
Ciroa Founders Alex & Sophie Liddy Say of the Retail Expansion:“Partnering with Boots is an extraordinary milestone for Ciroa. Boots is recognised around the world as a leading beauty retailer, and it’s a brand we’ve admired and shopped with for many years on our trips to the UK. To now see Ciroa launch into such an iconic and globally respected store is truly a dream realised. From the beginning, we set out to build a brand that treats the body with the same innovation and care as facial skincare – brought to life through our ‘scent-alicious’ fragrances and uplifting, dopamine-boosting packaging. To have Boots recognise that value, and to believe in the demand for Ciroa among their customers, is an incredible compliment. Our UK launch has already surpassed all expectations, and we’re thrilled to see how warmly consumers have embraced Ciroa. This partnership marks the start of an exciting new chapter for us, and we look forward to expanding our range within Boots stores over the coming year.”
Ciroa’s UK Distributor, Glorious Brands: “When we met Ciroa founders Alex and Sophie, we were genuinely inspired by their story, the creativity behind their products and their passion for making self-care feel glorious and uplifting. We’re thrilled to bring these beautifully crafted bath and body collections to the UK and into Boots stores. We know Boots shoppers will love them as much as we do.” – Tracy Moores, Glorious Brands Founder & CEO
