Global beauty brand Avon has released its 2022 Fragrance Report, revealing insights into the world of fragrance with globally renowned perfumers. The report reveals the biggest emerging fragrance trends and explores how the current cost-of-living crisis is impacting women’s fragrance choices – with one in four women globally (25%) having had to give up their fragrance due to financial challenges
In this report Ann Berry, Head of Fragrance Innovation, shares her insights into the fragrance trends we can expect to see in 2023. Looking ahead to predict the biggest upcoming trends, which include self-expression, personalisation and restraint among others.
 Download the full report here.
