The cosmetics brand bareMinerals is now available at Marks & Spencer beauty halls across the UK and Ireland, as well as through the retailer’s online store.
The rollout begins in September across 19 locations, with further expansion planned during the final quarter of the year.
The launch coincides with the brand’s 30th anniversary. bareMinerals was established in San Francisco in the mid-1990s by Leslie Blodgett, who introduced mineral-based products aimed at combining cosmetic use with skin-friendly formulations.
Over three decades, bareMinerals has positioned itself as part of the wider “clean beauty” movement, which promotes the use of ingredients considered less harmful to skin and the environment. 
The brand’s arrival at Marks & Spencer represents a new step in its UK retail presence.
