Beauty Pie, one of the fastest-growing, female-founded beauty companies in the UK, has appointed Shira Feuer as its Chief Marketing Officer to lead the brand’s strategic vision and drive its global expansion.
Shira joins Beauty Pie with an impressive career in marketing and digital innovation. Most recently, she served as CMO at the beauty brand Trinny London, where she played a key role in scaling its growth.
Her previous experience includes marketing positions at renowned global brands such as Disney, where she led digital marketing strategies across EMEA, and Burberry, where she managed global social media strategy.
At Beauty Pie, Feuer will bring her unique combination of creative vision, data-driven decision-making, and strategic leadership to an exceptional executive team, including founder Marcia Kilgore and CEO Kevin Cornils.
Beauty Pie Founder Marcia Kilgore said:
I’m really excited to welcome Shira as our CMO. Her invaluable contribution as a consultant last year quickly demonstrated her strategic omnichannel and consumer-centric approach. As we grow this incredible brand internationally, her exceptional marketing expertise will be instrumental in our quest to get millions of beauty product lovers more for their money.”
Kevin Cornils, Chief Executive Officer of Beauty Pie, added:
“Shira brings an exceptional track record of scaling high-growth, digitally-led brands. Her expertise in customer acquisition, brand storytelling, and community engagement will be instrumental in taking Beauty Pie to the next level. With her leadership, we’re excited to accelerate our momentum and introduce even more beauty lovers to Beauty Pie”.
Shira Feuer commented:
“I’m thrilled to be joining Beauty Pie at such a dynamic phase of its growth. The team has built a truly disruptive brand with a passionate community of members, and I’m excited to help accelerate its reach and impact even more.”
