Blanket Group has announced the launch of the BLANKET Network – a commercial talent division representing the most credible industry professionals and founders in the beauty industry.
The network will offer a bespoke approach with varying levels to suit the most trusted advocates in the beauty industry. For brands, it’s access and support working with individuals who combine high endorsement value with the ability to educate followers effectively, driving knowledge and consumer loyalty.
The network will be led by experienced talent agent Shelley Whaits, alongside BLANKET Group’s Founding Partner, Emily Shanks, who both bring over 20 years of expertise of high-level talent management to craft commercial opportunities that align with the talents’ long-term career goals while enhancing their profiles in a way that feels authentic and strategic.
“The beauty industry is shifting and continues to prioritise individuals who combine expertise with the ability to educate and engage audiences meaningfully. Consumers want more than just recommendations—they seek credible advocates who inspire trust, foster loyalty, and add genuine value. At BLANKET Network, we provide thoughtful, bespoke representation for these experts. We focus on people with high endorsement value built through professional credibility, ensuring their commercial growth doesn’t compromise their editorial integrity. Our approach isn’t about volume—it’s about nurturing talent that has a tangible impact on the industry.”
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“Our vision isn’t to become a big talent agency or to drift too far away from the beauty, it’s to offer an experienced, bespoke management service to experts in their field and perhaps in the future give individuals with the potential to launch a brand the support required via our incubator business BLANKET Ventures, this is our investment arm that is focused on supporting visionary founders in the beauty space, where in 2020 we helped launch VIEVE, a makeup brand created by Jamie Genevieve.” Emily Shanks, Founding Partner of BLANKET Group.
For more information and the full roster of talent visit:
https://www.blanketlondon.com/blanket-network
