British beauty is set for a major boost with the launch of a new online boutique shopping concept dedicated to championing the very best homegrown talent from across the UK. A Beautiful Life (ABL) will showcase both up-and-coming and well-known British beauty and wellness brands, bringing them to a new digital audience.
Founded by beauty expert, Lydia Roscoe, the new online shopping destination launched on 22nd March 2021 with a curated edit of hero products from some of the most innovative British beauty and wellness brands. These tried and tested names might otherwise be under the radar but A Beautiful Life plans to give them a new and exciting platform to promote their products.
A Beautiful Life promises to champion these brands and their founders in a refreshing new way by bringing together a seamless luxury in-store experience with inspiring, creative content and educational videos, all accessible from the comfort of your own home.
The importance of shopping locally has increasingly been in the spotlight over the last twelve months with consumer support for local communities and business growing due to the Covid-19 pandemic. Up to 75% of consumers say they plan to support local retailers as widely as possible once restrictions on non-essential businesses are lifted1 and with the British beauty industry worth a reported £27.2bn in 2019 alone2, there is much at stake for the sector.
“A Beautiful Life is a one-of-a-kind shopping experience where we hope to champion the most exciting British brands. By shopping ‘locally’ we plan to support our community of British beauty and wellness brands enabling their businesses to grow and thrive, as well as encouraging more local entrepreneurial spirit within the beauty industry.”
Lydia Roscoe, Founder
Leading Industry Consultant, Non-Executive Director for independent brands, CEW Board Member and Co-founder of Modern Botany, Tracey Woodward commented:
“It’s an absolute Joy to see a digital retailer harness the best of British Beauty. We have so many beautiful brands that need a platform that is going to honour and celebrate their efforts and Lydia and her team have exceptional knowledge and believe in the power of selfcare through beauty. It’s great to have a go-to partner for all the tremendous partners I work with, but also all the brands I mentor!”
For more information about A Beautiful Life, interviews with Lydia or the brands featured please contact: Lesley Chivers at [email protected]
