Boots has teamed up with Just Eat to offer on-demand delivery of beauty and healthcare products to customers nationwide.
The health and beauty retailer has made over 1,000 items available on the platform, ready for immediate ordering. The partnership will initially roll out across 50 locations in the UK, including cities like London, Birmingham, Manchester, Leeds, Glasgow, and Edinburgh, with plans to expand to an additional 100 sites by spring 2025.
This marks Just Eat’s first collaboration with a pharmacy-led retailer, showcasing the platform’s dedication to offering a broader range of everyday essentials alongside its food delivery services. Through Just Eat, customers can order medicines for minor ailments like coughs and colds, as well as top beauty brands like No7, The Inkey List, and CeraVe, along with toiletries, skincare, baby products, and gifts.
In addition to the Just Eat partnership, Boots has launched its biggest-ever beauty marketing campaign, with more than 25 new brands landing at the cosmetics giant.
The ‘make more room for beauty’ campaign sees the retailer invite the nation to make more room for beauty products in their lives. It marks Boots’ first campaign specifically designed to reach an audience of under-35 beauty consumers, spanning TV, OOH, print, radio, digital display, paid and owned social, PR, email and instore marketing.
The campaign features a trio of 20” films and YouTube shorts, voiced by British actor Freema Agyeman, featuring a cast of young British women who are making space for an influx of new beauty products in relatable, everyday situations.
