Boots has identified the standout beauty and wellness trends shaping consumer behaviour in 2025, based on search and sales data across its health, beauty and wellness categories. The findings show a continued shift towards holistic routines, science-backed products and global beauty influences.
Grace Vernon, Head of Global Trends & Cultural Insights at Boots & No7 Beauty Company, said: “Our 2025 Beauty Trends Report called out six key trends – including Beauty without Borders, Enter the Health Hackers and Moodscaping – and we have seen these trends really take hold in 2025, with clear signs of continuing into 2026. As consumers take a more holistic approach, beauty, health and wellness have never been more intertwined.”
This year’s most in-demand areas include collagen supplements and “inside-out” beauty; hydration-focused products such as electrolytes; gut health formulas; adaptogens; and science-led skincare from brands like No7, La Roche-Posay and The Ordinary. K-beauty continues to perform strongly, exfoliants remain central to glow-driven routines, and fragrance is increasingly being used for mood enhancement and nostalgia.
Boots also reports rising demand for viral and international beauty brands, bringing over 400 trending global products to UK stores in 2025.
Read the full report here
