DIGITAL

DIGITALINSIGHTSTRENDS
Dove commits to shunning AI and representing “real” beauty 20 years after trailblazing campaign launch
  Dove has committed to shunning the use of AI in its imagery and reaffirmed its position to represent "real" beauty 20 years after the launch of its groundbreaking Campaign…
DIGITAL
Cellcosmet partners with Lucie app to bring its spa-level treatments to homes
Cellcosmet, the Swiss expert in skin revitalisation, announced their partnership with Lucie app, the unique insider platform. Clients in London and the Cotswolds will be able to experience Cellcosmet’s 'SwissCellSpa…
DIGITAL
Revieve introduces new AI-powered beauty experiences with Google Cloud
Revieve, the beauty tech company, has deepened its collaboration with Google Cloud by introducing two AI-driven makeup experiences aimed at revolutionizing personalized beauty shopping. These innovative platforms are crafted to…
DIGITAL
Guide to TikTok Influencer Marketing from CreatorIQ
The new TikTok Influencer Marketing Guide from CreatorIQ breaks down some best practices for engaging creators and standing out on the ever-growing social platform. In 2023, major brands are executing stand-out…
DIGITAL
Meet Sourcerie: The community-driven shopping platform set to change the way we buy beauty
This week saw the launch of a game-changing, community driven shopping platform, Sourcerie.  Sourcerie is on a mission to put the ‘personal’ back into shopping our most personal routines, launching a radically personalised…
DIGITAL
Sephora and TikTok Partner to Launch Education Programme for Beauty Start-ups
This week Sephora announced the launch of a new programme with TikTok, along with partner agency Digitas, to educate start-up beauty brands on best practices for marketing on the platform.…
DIGITAL
D2C LIVE – Special Discount For CEW Members
D2C LIVE - The UK's leading conference for e-commerce brands D2C Live, hosted by Bolt Digital, brings together the UK's leading e-commerce and retail brands, world-class technology platforms and service…
DIGITAL
Clinique Partners with Daz 3D on Metaverse Inclusivity and Accessibility Campaign
Beauty brand Clinique has revealed a new non-fungible token (NFT) campaign in partnership with digital artist Daz 3D, creators of NFP (non-fungible people), addressing the lack of representation in the…
DIGITAL
Dior Unwraps First WhatsApp Campaign With Brand Ambassador Jisoo
Dior Beauty has launched a campaign with brand ambassador and South Korean singer Jisoo, offering four days of content and conversation about the new Dior Addict shine lipstick. Customers are…
DIGITAL
Drest Partners with Gucci Beauty For The Launch of BEAUTY MODE
DREST, the luxury styling app, has announced the launch of BEAUTY MODE on 1st October. Set to "disrupt the beauty industry" and launching with exclusive partner Gucci Beauty, "this new…
DIGITAL
The Estée Lauder Companies Partner with Perfect Corp. and Snap to Launch Shoppable Lens
M·A·C Cosmetics will be among the first brands in The Estée Lauder Companies’ portfolio to launch Dynamic Shopping Lenses on their Snapchat profile, utilising its existing try-on experiences created with…
DIGITAL
Treatwell reports a 432% Increase in Bookings
This week Prime Minister, Boris Johnson announced a 4-step roadmap for easing lockdown restrictions. Step 2, which could begin from mid-April, includes the reopening of personal care businesses, hair and…
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