Sarah Brown, founder and CEO of Pai Skincare, is an organic skincare pioneer whose expertise in developing all-natural, efficacious products was born from her own experience living with challenging skin. Sarah developed Chronic Urticaria in her mid-twenties and started mixing her own formulations from her garage as a last ditch solution for her hyperreactive skin.

Pai launched in 2007 at a time when the organic category was under-developed and clean beauty wasn’t yet a thing. Sarah was one of the early champions of certified organic, responsibly cultivated ingredients, passionately believing in their therapeutic properties when many around her didn’t. Pai continues to formulate, manufacture and distribute all products from its own custom-built facility in West London.

This development process is owned end to end, giving the company creative freedom, full visibility of the supply chain and vigilance over production processes. Sarah believes this due diligence leads to unique, ownable formulations that are of a higher quality. In 2015, Sarah won ‘First Woman in Manufacturing’ at the CBI First Women Awards in recognition of her commitment to British manufacturing.

Before Pai, Sarah was International PR Manager for E&J Gallo Wines in California, having previously managed communications for brands such as Nike and Barclaycard. In 2015 Sarah was appointed to the Board of CEW (Cosmetic Executive Women), a leading beauty industry trade group and won their Achiever Award the same year. Sarah was promoted to the CEW’s Executive Board in 2018. She has appeared as a business commentator on BBC News, Newsnight, Sky News, CNBC and in The Daily Telegraph, Guardian and Financial Times. Pai won a Queen’s Award for Enterprise (Export) in 2016. Sarah lives in West London with her husband and two sons.

For more information, click HERE