Outform will present insights from our latest field work with thousands of beauty shoppers.

Our research reveals what truly drives purchase — from why people still visit stores in a digital-first world, to what engages shoppers to commit to buy, and how brands can turn physical and digital touchpoints into real business impact.

1. Why do we visit stores when we can do so much online? 
   Discover channel and shopping preferences and how to eliminate shopper frustrations.

    

2. What role can digital play in the physical space?  
   A deep dive into the digital behaviours, needs and expectations.

    

3. How can we make sure every visit to store is time well spent? 
   We uncover the retail realities and what shoppers expect now and in the future