This week CreatorIQ released their Creator-Led Marketing Powers Impact Report which unpacked the significance of investing in creator-led marketing now more than ever.
Valued at a record $16.4 Billion worldwide, influencer marketing has become a necessity for organizations seeking to impact consumers. The industry is expected to expand further in
2023, even as organizations continue to evaluate how to manage their operations and scale their growth in the face of economic uncertainty.
In fact, 69% of marketers reported that they increased their influencer marketing investment over the last year. Even in an evolving industry and economic uncertainty, one factor remains the same: creator-led marketing is effective.
In the latest report, Creator IQ take a deep dive into how industry leaders likeTiffany & Co., Crocs, Doritos, and Moët & Chandon put creator-led marketing into action.
Download the Effective Marketing Is Creator-Led report to learn how your brand can make the next big impact with creator-led marketing.
