We are pleased to share the latest exclusive report from CEW partner CreatorIQ, featuring data from over 100 marketers, this report showcases how organisations can evolve their creator marketing strategies to drive more impact.
For a long time, marketers confined influencer marketing to a single corner of their overall marketing programs. Those days are now over.
Best-in- class organizations position creator-led marketing as a foundation upon which to build their broader programs.
Because they leverage creators across various areas of the business, creator-led marketing is now the No. 1 differentiator of organizations with staying power. In other words, creator-led marketing is effective marketing.