British brand DCYPHER BEAUTY will launch its Complexion Concierge Roadshow this autumn, bringing its AI-powered, custom-blended foundation technology directly to UK consumers for the first time.
Since its 2021 debut, DCYPHER BEAUTY has offered online-only personalised complexion products, creating more than 50,000 unique shades through its AI-driven skin tone scanning and made-to-order blending process. The upcoming roadshow marks the brand’s first offline consumer experience.
The Roadshow
The immersive pop-up will tour several UK cities, housed in a branded DCYPHER Beauty airstreamer, and aims to replicate the feel of a concierge-style service. Activities will include live shade-matching consultations, expert application by professional make-up artists, exclusive discounts, and prizes for early attendees.
Visitors will also be able to watch their bespoke foundation shade created in real time – reportedly in around 10 seconds—and receive a complimentary five-day sample to test at home.
Confirmed locations:
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Liverpool – The Beauty Weekend, Liverpool ONE: 26–28 September
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Manchester – Trafford Centre: 1–2 October
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Birmingham – Bullring: 7 October
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London – Covent Garden Piazza: 9 October
(More dates to be announced.)
