Dr Sam’s is set to open a pop-up at London’s Westfield White City to celebrate its launch in Sephora UK.
Renowned as a hidden gem among beauty insiders and a top skincare expert, Dr. Sam Bunting has treated Oscar winners, A-listers, models, and leading beauty editors. Driven by her passion for making professional skincare accessible, Dr. Bunting believes in transformation, stating, “when you change your skin, you change your life.”
Following a highly successful debut in Sephora’s new Newcastle store and online at Sephora.co.uk last month — with initial stock selling out within two weeks — Dr Sam’s is now gearing up for a major launch in London. Here are the details:
- Dr. Sam Bunting will appear at Sephora’s Beauty Hub at White City on October 17, accompanied by skinfluencer Mille Mae (@lifewithmils) to mark the brand’s official launch at Sephora.
- She’ll also be at the Beauty Hub at Westfield Stratford on October 22, alongside lifestyle influencer Jessica Pimentel (@jessicvpimentel), with additional events planned over the long weekend. More information will be available on the brand’s Instagram @drsamsskincare.
The Dr Sam’s pop-up will be open at Westfield White City from October 31 to November 3, offering guests an opportunity to explore the award-winning skincare line, receive expert advice from the Dr Sam’s team, and participate in the “unlock the secret to flawless skin” prize lockers, custom-designed by Backlash for this unique retail pop-up experience.
Additionally, the pop-up will feature the debut of Dr Sam’s enhanced AI-powered ‘Routine Finder.’ This tool provides a customized skincare regimen based on a brief questionnaire about individual skin concerns. Developed over a year, the Routine Finder will analyze and monitor seven key areas of skin health, including radiance, texture, wrinkles, and redness. The launch also introduces a new Skin Coach feature to track improvements, showcased publicly for the first time at Dr Sam’s Westfield pop-up. The beauty experiential supremos, Backlash, are the experiential agency behind the pop up (which is modular so it can be moved around the country so Dr Sam’s can pop up in different regions as they roll out more stores).
